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How Beautiful Can AI Make You?

Era of Technology or New Civilization?

It is not the era of technology; It is the age of leveraging improving human race skill-sets to find what’s best for each of us.

It's when we can finally acquire, share, and leverage all of the information and knowledge that's stored somewhere which was deemed impossible to reach in the past. We can use the data and knowledge to get to know each other and ourselves better (personalization) so as to improve the way we take care of ourselves and communicate with or help others (customization).

It's a new era for digital civilization, which means all aspects of human activities will surely be influenced, including art, sports, philosophy, fashion and beauty.

AI Skincare - Let's talk about Beauty

Among all the newly acquired skill-sets in this new digital age, AI is in the center spot of it all. We released an article covering Jobs to be lost in the era of AI by 2030 last week,  today I would like to look a bit into the AI application for skincare, possibly one of the many areas of jobs to lose for dermatologists and BAs (Beauty Advisor/ Brand Ambassador).

Skincare is perhaps the most challenging category to test. It usually takes weeks and months if not years to conclude the acclaimed results from the brands. A reliable skin testing and recommendation platform provides a data pool of resources where consumers and dermatologists share and retrieve desired information and reviews to help make smart purchasing decisions without having to explore and test cluelessly.

Current AI Skin Care Analysis Platforms

Smart men and women know where to look for the most authentic and unbiased reviews. However, since not many people have the luxury nor time to see a dermatologist or to do a full skin DNA test, let alone following up frequently for progress as we age, we are basically relying on information online and making calculated assumptions to determine which products are right for our skin.

Sad as it is, that's the case for a vast majority of people, so in order to meet that demand, a variety of skin analysis platforms emerged throughout the years, leveraging AI as a promising tool to feed the long-lasting hunger for reliable and convenient solutions.

How do they work?

We mentioned convenience as one of the most important features, so a sophisticated device or any additional hardware other than a cellphone is absolutely out of the question. Hence it's only fair that all skincare/makeup brands and AI skin analysis startups are working painstakingly on how to make it work on a smartphone. And thanks to the ever-advancing technology on smartphone cameras, we can now take photos at much higher resolutions.

An AI skin analyzer usually works like this: User takes a selfie -> User confirms selfie -> User answer some questions -> App highlights the areas of issues -> Relevant content/product recommendation -> Saves profile for future reference.

Now the question lies in which platform gathers the most reliable data from whom when they are building the AI engine? How long has the engine been learning for? How do they determine the quality of such analysis both from operational and analytical perspectives?

You Look Amazing Today

Meitu AI

PS: Apologies in advance for the writer's scary-looking selfies...

Olay

All medical-grade skin analysis devices are equipped to provide details at the microscopical level. Is a photo taken by a smartphone high-res enough? Some of these platforms claim they reach over 90% accuracy, yet how do we determine what is accurate? But then again, AI is now being used in skin cancer analysis in the medical field, with 91% accuracy (According to the Nature Magazine). Even though it's still at the development phase, it's already very promising.

Based on my little research above, it looks like Meitu so far has it all. It has the large existing Asian facial image database thanks to its Meitu Paipai’s success, and with the AI and dermatology hospital's support, as well as having the capability of linking to a more sophisticated device for more in-depth analysis, they seem to be the most authentic selfie skin analysis platform in China so far. But the AR makeup feature still screams for big improvements.

AI me Beautiful!

Another predominant concern is the authenticity of the platform’s content as well as its recommendations. Are they truly recommended based on the dermatologists’ knowledge? Is it just another way of pushing consumer products they do not need? Are these platforms confident enough to provide follow up tests to prove the authenticity of their recommendations?

AI requires the time and high-quality data to learn so that it can serve us better in the future. Time will be the best analyzer for technologies of this kind. 

AI-based Beauty Assistance, even much more so than a human BA, needs to instill a high level of trust and credibility for consumers to fully engage with. Applying the technology with an obvious mercantile goal of pushing products will only lead to failure. AI can and must provide knowledgeable, unbiased and personalized recommendations. It is why AI-based Beauty Assistant will become a must soon.

System in Motion helps brands designs and integrates existing technologies into a consistent and efficient user journey. Contact us if you want to explore AI-Based BA for your brand or platform.

Now smile and say Cheese~

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