Return to site

Best ways to keep Staff energized  

Staff retention, the importance of training and empowerment

Fast Moving Staff

Speaking with Retailers, they voiced concern for finding not enough time anymore to train their staff. They can teach them in basic operations, sales, inventory, but they leave before they understand the brand or they can give an accurate product recommendation.

Training and Business profit

Is there an actual correlation between staff training and revenue? Yes, there is. While product knowledge is essential, teaching your team how to sell is just as necessary. Selling successfully is just as much about storytelling as it is about promoting the details of a specific product. Your associates must be able to communicate clearly with customers, connect with them on an emotional level, and have the ability to give them real-world examples of how your product usage. By providing this type of foundation to your workforce, the chances of having a sales conversion dramatically increases.

Staff Training Benefit

There is no understating this your staff has to be trained properly no if, and or but. Here are 10 benefits companies can achieve with staff training.

  • Keep up with industry changes
    Industries are constantly changing and so it is important for a business to develop to avoid being left behind. It’s also important to make sure your business is complying with any industry regulations, which can be achieved through ongoing training, making sure your staff’s skills and knowledge are up-to-date.
  • Be in touch with all the latest technology developments
    New technology is being developed all the time and so it is not sufficient to run a one-off training session. Regular training needs to take place to ensure that staff are using all the latest technology comfortably and to its full potential. This can be achieved through implementing a customised staff IT training program, and by integrating employee training with IT support.
  • Stay ahead of competitors
    Standing still can kill your business, so by making sure your staff are constantly advancing, you will continue to move forward are remain competitive within the marketplace.
  • Be able to see weaknesses and skill gaps
    With regular training, a business can more easily identify any gaps in the market and skill gaps within the existing workforce. By identifying these gaps early, there is time to train staff in these required areas so they can fulfil the role effectively.
  • Maintain knowledge and skill
    Although one off training may be provided to new starters, or other employees, it’s important that training schemes are put in place to help develop skills throughout their job. To retain knowledge, skills need to be practiced and refreshed on a regular basis so elements aren’t forgotten.
  • Advance employee skills
    Once a business has spent money on providing basic level skills, these can easily be built upon and improved to provide much more benefit to the business. Staff that know more can bring more to the table, and your business will reap the rewards.
  • Provide an incentive to learn
    If training is provided as part of a longer development pathway, employees will have much more incentive to learn, participate in the session and put their new skills into practice.
  • Increase job satisfaction levels
    Through continued investment from the business, staff can have a much higher sense of job satisfaction, which can improve their motivation towards their work. This reduces employee turnover and increases productivity, which directly improves the profitability. It also prevents competitors from taking away your best employees by offering training incentives.
  • Provide internal promotion opportunities
    Employing new staff involves high recruitment costs and hiring fees. However, with ongoing training, your existing staff can become more eligible for internal promotions. Unlike new staff, you can guarantee they have a complete knowledge of your business, the correct skill set and are people that you know and trust.
  • Attract new talent
    All businesses want to have the best employees and so with ongoing training, this will not only mean better staff retention, but the business may also attract better talent from the start, as this gives the business a good image and is a key feature many people look for within their job search.

Tech Inspiration

We haven't reached the point where no one needs to be inside a store yet. However, there is a sharp increase in the instalment of technology in stores, eg Tally the robot. Your staff should be welcoming to the tech as it is there to make their job easier. At the 2017 National Retail Federation, Spencer Izard, chief analyst for enterprise ICT at Ovum stated “Technology has an opportunity to inspire non-IT employees within a retailer and support their areas of interest, which could encourage them to want a longer career with a retailer,” said Izard. “I believe the use of analytics, surfaced through business user-friendly interfaces, across all operational aspects of retailing, will provide new sources of inspiration and engagement for employees that retailers need to recognise and retain.”

Moving Forward with Technology

Technology will and has always improved retail experience for shoppers and employees. It gives way to quicker problem solving and empowerment in proper decision making while creating a new avenue to interact with customers. As the digital revolution continues to impact the retail industry more and more staff digital development will be a must to stay relevant and keep consumers happy.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly