Fast Moving Staff
Speaking with Retailers, they voiced concern for finding not enough time anymore to train their staff. They can teach them in basic operations, sales, inventory, but they leave before they understand the brand or they can give an accurate product recommendation.
Training and Business profit
Is there an actual correlation between staff training and revenue? Yes, there is. While product knowledge is essential, teaching your team how to sell is just as necessary. Selling successfully is just as much about storytelling as it is about promoting the details of a specific product. Your associates must be able to communicate clearly with customers, connect with them on an emotional level, and have the ability to give them real-world examples of how your product usage. By providing this type of foundation to your workforce, the chances of having a sales conversion dramatically increases.
Staff Training Benefit
There is no understating this your staff has to be trained properly no if, and or but. Here are 10 benefits companies can achieve with staff training.
We haven't reached the point where no one needs to be inside a store yet. However, there is a sharp increase in the instalment of technology in stores, eg Tally the robot. Your staff should be welcoming to the tech as it is there to make their job easier. At the 2017 National Retail Federation, Spencer Izard, chief analyst for enterprise ICT at Ovum stated “Technology has an opportunity to inspire non-IT employees within a retailer and support their areas of interest, which could encourage them to want a longer career with a retailer,” said Izard. “I believe the use of analytics, surfaced through business user-friendly interfaces, across all operational aspects of retailing, will provide new sources of inspiration and engagement for employees that retailers need to recognise and retain.”
Moving Forward with Technology
Technology will and has always improved retail experience for shoppers and employees. It gives way to quicker problem solving and empowerment in proper decision making while creating a new avenue to interact with customers. As the digital revolution continues to impact the retail industry more and more staff digital development will be a must to stay relevant and keep consumers happy.
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